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For Retail and CPG firms

Grow your business with AI-powered decisions

Illuminate opportunities, manage ecosystem complexity, and generate ROI for RCPG organizations with the  Fosfor Decision Cloud, powered by Snowflake

Better business decisions begin here

In the hyper-competitive and customer-focused Retail and CPG industries, AI-driven strategies are fast becoming table stakes to maintain competitiveness . As consumers become more demanding, Retail and CPG executives can use data to understand and deliver what the market wants. But they often face roadblocks in leveraging their data, including poor data quality, cumbersome analytical processes, and a lack of timely, actionable insights. To thrive in this constantly evolving, hyper-competitive environment, you need actionable insights, delivered when and where they matter most.  

Built on the Snowflake Data Cloud, the Fosfor Decision Cloud (FDC) enables RCPG stakeholders to harness AI directly, and extract deep insights from their data without having to involve an analytics team.

Better business outcomes start by asking a simple question: What is your biggest challenge?

Odds are, despite having high end data dashboards at your disposal, you still struggle to identify the right products to offer customers, at the right time, through the right channel. This inability to anticipate customer needs  often leads to missed opportunities which means missed revenue potential and weaker customer loyalty.

 

Fortunately, the Fosfor Decision Cloud gives you the speed, perspective, and confidence to uncover hidden opportunities and respond faster. Use our AI-powered platform to get the actionable answers you need in seconds.

The Fosfor Decision Cloud gives you:
Simplicity
Get quicker access to the right advice
Helps you ask the right questions to quickly gain the insights you need
Provides visual and narrative answers you can drill into to explore your curiosity
Confidence
Understand how the answers were reached
Leverages the Snowflake Data Cloud to consolidate all your data sources for analysis to provide the most robust insights
Employs explainability by demonstrating how it reached its conclusions, reinforcing trust in the outcomes
Provides traceability to enable verification of the accuracy, quality, and reliability of data
Foresight
Discover unforeseen and future opportunities
Supports configurable parameters to enable threshold-driven, automated alerts
Allows you to explore “what if” and “what will be” questions to look at future scenarios
Learns what’s important to you and proactively alerts you to interesting events, changes, and trends

AI is the driving factor in the success stories of these businesses

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CPG
10x faster brand, product, and pricing insights

Learn how Mars Wrigley leveraged AI-powered insights to improve these strategic functions while cutting analyst time by 60%
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CPG
Transforming CPG portfolio strategy with real-time insights
Learn how a CPG major identified missed revenue opportunities worth $500M with ease
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Retail
5% worth of revenue losses mitigated with AI-powered insights
Learn how a major American retail chain unified multichannel sales data, saving more than $60 million per year in order cancellations.

3 core ways AI creates business value in the Retail and CPG industries

See how AI helps illuminate opportunities, manage ecosystem complexity, generate ROI and monetize their Snowflake Data Cloud investment at speed and scale for Retail and Consumer Packaged Goods companies with Fosfor Decision Cloud .

Decide with confidence

Fosfor has been a game changer at Mars. It has propelled the Decision Intelligence agenda with superior analytics capabilities.

Associate Director, BI and Analytics for Global Market, Mars Wrigley

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